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Give Your Family a Brighter Christmas

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Join Us for the Brightest South Pole Ever! 

at the McAllen Convention Center

Bigger than ever

The largest Christmas in Texas and Beyond is here, at the South Pole Illuminated Festival.

Enjoy our Light Show of Texas, featuring 24 illuminated color-changing trees along Oval Park's reflecting pool, the largest Christmas tree in Texas, music and fireworks.

McAllen South Pole Illuminated Drive
Dec. 5 — Jan. 1 , don't miss out!
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Illuminated
Festival

Enjoy a walking journey featuring favorites such as Santa's Castle, Holiday Fireworks Spectacular, dazzling radiant tunnels and recreated snowfall.

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Holiday

Food Court

Welcome to Santa's State Fair Food Stop! Here, you'll be able to order your favorite fair snack, sweets and drinks.

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Live
Entertainment

Enjoy live performances at our Holiday Tent and at our Sunset Live outdoor concerts

South Pole Illuminated Festival
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South Pole Illuminated Festival at McAllen Convention Center
Millions
of lights
South Pole Illuminated Festival at McAllen Convention Center
Join us!
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Holiday Movies
Coming Soon
Holiday
Fireworks
Spectacular
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