BIGGER & BRIGHTER
Experience the magic of the holidays like never before — where twinkling lights, towering lanterns, and joyful moments come together to celebrate the season. Step into McAllen’s most dazzling tradition and make memories that shine all winter long.
We welcome you starting November 27 at the McAllen Convention Center.
OUR TREE
Towering over Oval Park, McAllen’s digital Christmas tree shines brighter than ever — over 100 feet of music, motion, and mesmerizing color! Gather with family and friends as the lights pulse in perfect harmony, creating a one-of-a-kind holiday show that defines the spirit of the South Pole Illuminated Festival.
November 27 - December 27
CALENDAR OF EVENTS
The elves are still working on all the magic to come. Please check back soon.
HOLIDAY CINEMA
The holiday magic continues at the South Pole Holiday Cinema — where movie nights come to life beneath the glow of millions of lights. Bring a blanket, grab some cocoa, and settle in for seasonal favorites the whole family will love.
OUR SPONSORS
30 NIGHTS OF HOLIDAY MAGIC