Give Your Family a Brighter Christmas
Join Us for the Brightest South Pole Ever!
at the McAllen Convention Center
Bigger than ever
The largest Christmas in Texas and Beyond is here, at the South Pole Illuminated Festival.
Enjoy our Light Show of Texas, featuring 24 illuminated color-changing trees along Oval Park's reflecting pool, the largest Christmas tree in Texas, music and fireworks.
Enjoy a walking journey featuring favorites such as Santa's Castle, Holiday Fireworks Spectacular, dazzling radiant tunnels and recreated snowfall.
Welcome to Santa's State Fair Food Stop! Here, you'll be able to order your favorite fair snack, sweets and drinks.
Enjoy live performances at our Holiday Tent and at our Sunset Live outdoor concerts