South Pole Illuminated Festival is an immersive holiday experience with the tallest RGB Christmas Tree in America, spanning over 10 stories tall.

An Illuminated oval park featuring 24 new giant color-changing trees, recreated snowfall and Santa’s Castle. A new South Pole & Beyond exhibit with over 100 new Giant Holiday & Space themed lanterns. Guests will experience a walking journey through millions of lights featuring Santa Photos, Train Rides, Gingerbread House Building, S’mores Station, Holiday Food Court, NASA Photo Exhibit, South PoleArtisan Market, Holiday Carnival and more.

Event Dates: The South Pole Illuminated Festival runs nightly Wednesday, November 28th, 2025 thru Sunday, December 28, 2025.

The South Pole Illuminated Festival runs Wednesday-Thursday from 5:30 PM to 9:30 PM, Friday & Saturday from 5:30 PM to 10:30 PM.

Location: McAllen Convention Center, located at 700 Convention Center Blvd, McAllen, Texas 78501

The McAllen South Pole Illuminated Festival is rain or shine barring extreme weather conditions or city park closures.

Yes, tickets will be available at entrance. However, we encourage you to buy your tickets prior to prevent the event selling out for the evening of your choice.

Weekdays: $12 Adults | $7 kids under 12

Weekends: $15 Adults | $10 kids under 12

Disclaimer: All sales are final.

We encourage you to bring a printed copy of your ticket to be scanned for expedited entry or please have your digital ticket ready for scanning on your Ticketmaster App.

Parking is FREE for all attendees.

South Pole Illuminated Festival provides a great variety of food vendors for attendees, including food trucks. Please note, there is no outside food and beverages allowed.

Personal cameras and devices are permitted; we encourage you to take photos to commemorate your experience.

Yes, be sure they are on a leash at all times and please pick up after them.